EmpowerMT Case Statement
We were asked to create a mail piece that would encourage donors to financially support EmpowerMT. It's no surprise that people support organizations whose mission resonates with them. And, when the organization presents their success record, it motivates donors.
EmpowerMT is a nonprofit organization, headquartered in Missoula, Montana, dedicated to creating a more just and inclusive society. Their youth and school healing-centered programs focus on youth led change, rooted in belonging, meaning, well-being and purpose. This pathway of leadership development offers opportunities to explore identity, understand the impact of systemic oppression, and develop skills and confidence to create meaningful positive change.
The mail piece we developed echoed their mission and the positive results of their work.
Designed as a roll-fold, a headline and photo message appeared as each panel unfolded. The finished size was 12" x 18".
Below: cover
Below: panels 2 (left) and 3 (right), unrolled
Below: panel 4 unrolled (left), inside panel 12" x 18" (right)
Below: concept and design of the mail piece, with production sketches for the printer, showing how the piece would fit on a 13" x 19" parent sheet for their ink jet press.
